Blue Bunny’s New Frozen Treats Offer Bite Size Indulgence
Blue Bunny is adding a new product to its popular minis line. Joining the brand's Mini Swirls, new Mini Bars will offer the perfect frozen treat that brings all the fun and crunch of a full size bar in a smaller, snackable size. The new frozen dairy dessert bars are dipped in a delicious cookie crunch coating with smooth swirls of additional flavor inside. Mini Bars will come in an assortment of flavors that combine the classics with a fun spin, including Vanilla Caramel Crunch, Chocolate Cookie Crumble and Strawberry Shortcake.
The brand also debuted new Soft scoopables, offering a new take on soft serve, and two new Twist Cones flavors. Soft scoopables, which are easy to scoop and deliciously soft straight from your freezer, will be available in Vanilla, Chocolate, Cookies & Cream, Strawberry and Mint Chocolate Chip.
"Following the success of Mini Swirls, we knew we wanted to grow our 'Mini' platform with a new product lineup that offered the same snackable indulgence as the cones," said Jeremy Hrynewycz, Brand Marketing director, Blue Bunny. "We are proud to launch Mini Bars as a new way to bring joy to consumers' everyday lives with the perfect frozen treat that's mini in size, but mighty in crunch."