5 Questions with Jim Griffin, Executive Vice President at Daymon
Private Brands continue to be a contender in the refrigerated and frozen food space
Private Brands continue to be a contender in the refrigerated and frozen food space as shoppers return to in-store purchasing and online storefronts improve their private label selection and search capabilities. For example, frozen entrées jumped 16.2% in e-commerce growth over 2021, according to NeilsenIQ. (NielsenIQ Omnisales Scan, Total US, Latest 52 weeks ending 12.31.2022).
Trust in Private Brands is at an all-time high, with private brand consultant Daymon’s proprietary research showing 89% of consumers trust Private Brands just as much as if not more than National Brands.