Supporting All Healthy Options When Purchasing Produce (SHOPP) Act Aims to Increase Produce Consumption for Americans
If passed, the SHOPP Act would take effect on March 6, 2024, National Frozen Food Day.
This week U.S. Representatives Mark Alford (MO-04) and Jasmine Crockett (TX-30) introduced H.R. 3127, the Supporting All Healthy Options When Purchasing Produce (SHOPP) Act, in the U.S. House. The American Frozen Food Institute (AFFI) welcomes the introduction of the proposed legislation that will help families eat more fruits and vegetables as part of a healthy diet by providing more opportunities to take home fresh frozen produce when they shop.
The Supplemental Nutrition Assistance Program (SNAP) and the Gus Schumacher Nutrition Incentive Program (GusNIP) can close a produce intake gap among lower income households. However, GusNIP, its point-of-sale promotion programs and USDA’s Produce Prescription Program currently only fund projects that support the consumption of fresh produce.