You’re familiar with the saying, “When life gives you lemons … make lemonade.” But what about, “When the economy gives you rising food costs … make … pizza?”
OK, so it doesn’t have the same ring to it, but this could be the motto for executives at Kraft Pizza Co.’s Glenview, Ill., headquarters. With consumers clinging to their dollars in fear of ever-rising food costs, why would a frozen food processor exhibit such optimism?