Roche Bros. Unveils All-Natural, Sustainable Seafood Program
Roche Bros., a Wellesley Hills, Mass.-based retailer, unveiled a seafood traceability program in conjunction with their longtime seafood partner, Foley Fish, Boston.
The new Sea Trace program provides increased transparency regarding where the seafood at Roche Bros. comes from and validates that the seafood is sustainably harvested and naturally processed. Customers will now be able to scan the QR (quick response) codes for select species to see a photo of the fishing boat, the location fished and even a description of the fishing gear used.