Today’s packaging initiatives must be on target, meaning they must “speak” to consumers. Whether it’s through clear messaging, front-of-pack labeling or eco-friendly materials, sometimes packaging is what sells the product.
Refrigerated & Frozen Foods interviewed several refrigerated food manufacturers to learn about their new packaging concepts. Take a look at the Top 10 best new refrigerated packages.
1. Carbon footprint reduction goals. For Hormel Foods, it’s about minimizing packaging efforts. That’s why, last year, “each member of the team had a goal to identify 500,000 pounds of materials savings, amounting to a group goal to reduce packaging by 4 million pounds a year,” says Steven Venenga, vice president of marketing, meat products for the Austin, Minn.-based company.
2. Going green. Hormel Foods’ Hormel Country Crock sides come in a new eco-friendly design. The “in-mold” package replaces the paper sleeve and puts the printed information directly on the tub, saving more than 8,500 trees a year.