Supermarket Guru: Frozen Foods Take Center Stage in Grocery Aisles
Snackable mini-meals and frozen foods take center stage in supermarket aisles this year while dads and Millennials get more comfortable and powerful in the kitchen, says Supermarket Guru Phil Lempert.
"Not only will there be an increase in male and Millennial grocery shoppers, but there will be a dramatic shift in the sizes of meals and an emphasis on frozen food," says Lempert. "Consumers are looking for food to prepare quickly and conveniently while offering fresh, high-quality ingredients and homemade taste."