Mintel: Consumers Confused on Where Their Sodium Actually Comes From
Don't put down the salt shaker yet—American consumers are confused on how to best reduce sodium intake, according to a recent study conducted by Chicago-based Mintel.
While almost six in 10 Americans (58%) say they watch their sodium intake, new research on consumer attitudes toward sodium reveals that there may be some confusion on where their sodium is actually coming from. Some 72% of consumers who are currently limiting their sodium intake say they cook with less salt, and 64% say they salt their food less, however only 39% buy fewer packaged foods and less than one-third (32%) say they eat at restaurants less often.