Study: Price, Distribution Drive Performance of CPG Leaders
A new study by Boston-based The Boston Consulting Group (BCG) and Chicago-based Information Resources, Inc. (IRI) identified the top-performing companies in the U.S. consumer packaged goods industry. The study, “The BCG-IRI Momentum Report,” is said to be the first of its kind to compare both public and private CPG companies using a combination of three metrics—dollar sales growth, volume sales growth and market share gains—based on comprehensive retail- and consumer-market tracking data.
BCG and IRI analyzed the 2012 performance of more than 400 CPG manufacturers with annual U.S. revenues of at least $100 million. Recognizing that players in different size categories face different opportunities and challenges, the research team generated three distinct Top 10 lists of winning companies—small ($100 million to $1 billion in retail sales), mid-size ($1-5 billion in retail sales) and large (more than $5 billion in retail sales).