New CPG Marketing Tool Encourages Shoppers to Buy Healthy
Consumer packaged goods (CPG) companies looking to increase sales of their healthy brands need to look no further thanks to the Healthy Savings card. This program includes endorsements of healthy foods by health insurers and can be used across a wide range of participating retailers.
The program incents shoppers to purchase healthy foods in two ways—by reducing the cost of those products, and by making the discounts as easy as possible for consumers to use. Discounts and free offers are automatically made available to shoppers, who realize the savings at check-out. It’s the next generation of couponing—the smart coupon, says Barry Nordstrand, chief executive officer of Solutran, developer of S3.