Smart Balance, Earth Balance Switch from Round to Square Packaging
When it comes to its spreads business, Boulder Brands, Boulder, Colo., thinks four corners are better than none. That’s why it rolled out an innovative square package for Smart Balance buttery spreads and Earth Balance natural and organic buttery spreads in a move that is said to revolutionize the way products are displayed in the dairy case and stored in the warehouse.
The conversion from round to square space-saving tubs—a first in the industry—solves one of the biggest issues grocers face with dairy products today—freeing up refrigerated shelf and warehouse space. With this move, Boulder Brands expects shelf efficiency to increase by 50% and warehouse efficiency to increase by up to 60%.