Freschetta Thinks Outside the Box, Returns to Original Box Color
Schwan’s Consumer Brands, Minneapolis, started thinking outside of the box—the pizza box that is.
That’s why its Freschetta brand pizza shed its old green-and-white packaging in favor of its original all-green “heritage” box, which hails back to when it first launched in 1996. So far, this package change had prompted product to move off the shelf 63% more quickly than last year.