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Home » Open Innovation Brings Chef-Inspired Flavor to Green Giant Seasoned Steamers
For more than 100 years, the Green Giant brand has brought vegetables picked at the peak of perfection to dinner tables across the country, making nutritious vegetables even more delicious through unique combinations and a variety of sauces.
In early 2011, the Green Giant team at Minneapolis-based General Mills began exploring new ways to offer consumers great flavor without adding sauce or butter to its vegetables. While the Green Giant line already included a wide range of plain frozen vegetables and dozens of sauce-based varieties, consumer feedback consistently showed a preference for even more varieties of flavors and seasonings.