From rolls and baguettes to flatbread and pizza, the frozen bakery aisle rises to the challenge thanks to its ready-in-a-flash superpowers.
When the economy took a nosedive, consumers traded in retail frozen pizzas and their frozen baked counterparts for a sit-down meal at the local restaurant. Fast forward to today, and consumers are trading back their restaurant menus for a frozen pizza on the couch.
It’s hard to compete with those ready-in-a-flash superpowers. Thankfully, refrigerated and frozen food processors have risen to the challenge of developing restaurant-quality products at a retail price.