Despite the recession, the breakfast foods category experienced a 20% increase in sales from 2007-2011, rising from $10 to $12 billion, according to Chicago-based Mintel. The study also forecasts continued growth, with the category expected to grow nearly 26% by 2017.
That’s because outside of the kitchen, breakfast is eaten on foot, in the office, on the train, in the car and even waiting for a flight. Fortunately for consumers, they can relish an on-the-go breakfast, thanks to an array of new offerings that are equipped with a convenience factor like no other.