As Americans strive to eat healthier and add more fruits and vegetables to their diets, a study concluded "market basket" study has a simple message for consumers—think "frozen."
The Frozen Food Foundation, a not-for-profit organization affiliated with the American Frozen Food Institute (AFFI ), McLean, Va., dedicated to fostering scientific research, public awareness and education regarding the nutritional value of frozen foods, partnered with the University of Georgia to conduct a study comparing the nutrient content of eight commonly-purchased frozen and fresh fruits and vegetables.