Hain Pure Protein Corp., a New Oxfard, Pa.-based joint venture between Pegasus Capital Advisors, L.P. and The Hain Celestial Group, Inc., added chicken tenders of whole muscle breast meat to its fully cooked frozen, natural FreeBird line. The tenders are made with antibiotic-free chicken and all-natural ingredients.
This launch also marks the beginning of FreeBird's updated packaging, which features easy-to-read nutrition information on the front, as well as a revised Earthwise banner.