Move over mayo. Sandwiches are falling in love with Extra Smooth Classic Hummus from Tribe Mediterranean Foods, Taunton, Mass.
“Launching Extra Smooth Classic hummus is most certainly a smooth move,” says Adam Carr, president and chickpea-EO. “Not only will hummus consumers benefit from having a perfect pairing for their sandwiches, our retail customers will also see higher consumption in a category that is already one of the fastest growing in the grocery store. Extra Smooth Classic is just another example of the innovative thinking we are bringing to the category.”