Baskin-Robbins Comes to a Grocers’ Freezer Near You
Baskin-Robbins, Canton, Mass., and Boardwalk Frozen Treats, the Lafayette, Calif.-based sales, marketing and distribution partner for the Baskin-Robbins brand, announced a partnership to bring a range of packaged ice cream and ice cream bars to the shelves of major retailers across the United States this spring.
“We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars,” says John Fassak, vice president of business development for Dunkin’ Brands, the Canton, Mass.-based parent company of Baskin-Robbins. “Soon, consumers will be able to enjoy Baskin-Robbins’ delicious flavors at home, even if they can’t make it to one of our more than 2,450 ice cream shops across the U.S.”