Winkler Plastic announced a new branding initiative that re-brands the Vernon, Calif., company as Nuconic Packaging, an amalgamation of several words core to the company’s mission—new (Nu-), containers (-con-) and plastic (-ic). The new name represents the company’s recent investment in new technology, increasing capabilities in tooling and design, improved customer service and achievement of BRC food safety certification.
“Becoming Nuconic Packaging is a way for us to further demonstrate the transformation that our company has made over the past year or so,” says Alan Franz, chief executive officer. “With significant investments in thermoforming technology, tooling and design capabilities and food safety manufacturing practices, we are now able to provide our customers with so much more than ever before. Our new name also reflects our engagement in a customer-focused culture that offers outstanding service with the highest quality products.”