Rich Products Corp., Buffalo, N.Y., rolled out Golden Oreo and Vanilla Cookie Bettercreme Made with Golden Oreo ice cream cakes for in-store bakeries.
“We wanted to provide our bakery customers with products that non-chocolate lovers will enjoy both for special occasions and as an ‘anyday’ type of indulgence, such as a sweet treat in the afternoon or an after-dinner dessert,” says Courtney Erickson, assistant marketing manager, customer shopper marketing. “Both products take advantage of the lofty status of Golden Oreo as the No. 2 Oreo overall. Its phenomenal popularity adds extra variety to the dessert case, promising sweet success for our customers.”