Study: Sustainability is Key When Making Food Purchasing Decisions
American consumers are willing to pay more for locally produced foods and want companies to provide more sustainable food options, according to a new study conducted by Cone Communications Research, Boston.
The study, 2014 Cone Communications Food Issues Trend Tracker, shows that family satisfaction reigns supreme (97%) and shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what foods to buy. A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (93%) and nutritional value (92%).