John Morrell Food Group, a Lisle, Ill.-based division of Smithfield Foods, began an exclusive licensing agreement with Nathan's Famous, Inc., Jericho, N.Y., to manufacture and sell branded hot dog, sausage and corned beef products at retail stores nationwide. The agreement commenced in the beginning of March 2014.
"We are very excited to launch our new partnership with John Morrell Food Group," says Eric Gatoff, chief executive officer of Nathan's Famous. "It will allow our very successful retail licensing program to finally achieve a truly national sales, marketing and distribution footprint."