Snackification is defined as the act of snacking more than eating distinct meals. It’s a current trend among young consumers.
In fact, according to Baum+Whiteman’s latest report, “17 Hottest Food and Dining Trends for Restaurants & Hotels 2013,” people are eating less at every meal, but making up for it with endless snacking. Case in point: snacks now account for one of every five eating occasions. And, today’s refrigerated and frozen snack producers are in prime position for taking over that center-of-the-plate spot.