Inventure Foods, Inc., Phoenix, Ariz., advanced the frozen fruit category with the introduction of Rader FarmsFruit PLUS Vitamins, what is said to be the first-ever fortified whole frozen fruit product.
Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found in whole strawberries, blueberries and blackberries, and boosts the nutrition level with five additional vitamins, including B1, B6, D, E and K.