Atkins Nutritionals, Inc., Denver, Colo., launched Atkins Breakfast Sandwiches, what is said to be the first and only line of indulgent, low-carb breakfast sandwiches available nationwide. Each variety includes Atkins-friendly ingredients like custom low-carb English muffins, real eggs, cheeses and premium meats.
"After the success of our frozen meal line, we found that consumers were enjoying the ease and simplicity, but were still searching for other whole food and traditional breakfast options for mornings on-the-go," says Scott Parker, chief marketing officer. "Atkins Breakfast Sandwiches offer people who are accustomed to homemade breakfasts a convenient and satisfying solution to help facilitate weight loss as well as encourage a healthy start to the day."