The frozen food industry is battling a public perception problem. Even though advertisers increasingly use the word “fresh” to entice consumers, sales still continue to slip. Meanwhile, frozen foods suffer from a branding problem, as buyers assume they are processed and bad for their health.
The cold food industry should take this opportunity to consider its own frozen food processing facilities. Sustainable facilities communicate a message of cleanliness and a positive impact on the environment and human health. And, a LEED rating serves as marketable validation that a facility was designed to meet a certain level of performance.