Omnitracs, LLC, Dallas, renamed its FleetRisk Advisors business unit to Omnitracs Analytics to more accurately describe the business unit’s core mission of developing a broad set of analytics offerings, clearly positioning the business as a core component of Omnitracs’ enterprise-wide suite of solutions for transportation and logistics.
“Predictive analytics technology is challenging traditional personnel management practices by shining a light on the psychology behind today’s drivers,” says Dean Croke, who was promoted to vice president as a result of the new business unit. “As fleets look beyond traditional methods to better manage their drivers and overall company operations, Omnitracs Analytics continues to provide innovative technology solutions to arm them with the information and tools needed to manage safety and increase operational efficiencies.”