Dannon Co., White Plains, N.Y., teamed up with Carolina Panthers quarterback Cam Newton to launch Oikos Triple Zero, what is said to be the first-of-its-kind yogurt that boasts zero added sugar, zero artificial sweeteners and zero fat.

“As an athlete, I pay close attention to what I eat, whether it’s between meals or after working out,” says Newton. “It’s funny because I really do find myself searching the grocery store for new protein snack options. Oikos Triple Zero was quite honestly right up my alley—not only because of its nutritional benefits, but [also] because it tastes good too.”