Refrigerated Salads, Sides to Drive Branded, Behind-the-Glass Sales
Beaverton, Ore., debuted its newest refrigerated products—a lineup of salads, sides and desserts created to give deli managers new options for increasing bulk (behind-the-glass) and branded pre-pack sales.
“The younger generations have been exposed to a wide variety of different ethnic cuisines and flavors boosted by the popularity of cooking and food TV shows,” says Brenda Killingsworth, retail trade manager. “Our team of chefs stay on top of the flavor trends and develop a wide range of salads and side dishes to help deli managers appeal to a wide range of deli shoppers—from Millennials to Boomers.”