Labels play an important role in the selling and marketing of dairy foods and beverages. They are often what consumers notice first, a manufacturer’s only chance to grab their attention. Labels are also a vital tool to inform the consumer about a product’s nutritional values and benefits, company history, appetite appeal and more. We spoke with label suppliers about best practices in labeling, what to do when there is a changeover for flavors and tips for storing labels.

Dairy brands require high-quality printing to stand out on the shelf and to give them a competitive edge.  But thinner label stock can affect the quality of graphics. We asked suppliers how a dairy manufacturer can assure high-quality printing.