Bolthouse Farms, Santa Monica, Calif., launched 1915, a new brand of organic, ultra-premium cold-pressed juice that harkens back to the year the Bolthouse family began its commercial farm operation.
“Expanding into the ultra-premium organic juice category with the launch of 1915 underscores our commitment to inspiring healthy eating by making high-quality products made from fruits and vegetables for every lifestyle,” says Jeff Dunn, president of Campbell fresh division. “By making cold-pressed organic juice more affordable and widely available to consumers, we can continue to make the healthy choice the easy choice.”