General Mills sells Green Giant vegetable brand to B&G Foods
Minneapolis-based General Mills, Inc. reached a definitive agreement to sell its Green Giant and Le Sueur frozen vegetable businesses to B&G Foods, Inc., Stoughton, Wis., for approximately $765 million in cash, subject to an inventory adjustment at closing.
General Mills will continue to operate the Green Giant business in Europe and select other export markets under license from B&G Foods.