Dramatic changes in demographics, lifestyles and eating patterns are creating new opportunities for food and beverage packaging. Among the demographic mega-trends feeding into package development are changing population distribution, fewer married couples, more people living alone, smaller household size and multi-generational households, according to “Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives.” This report, published by market research firm Packaged Facts, New York, notes that demographic changes are leading to changes in household dynamics and eating behaviors, such as multi-shopper households, more meals being eaten alone and frequent snacking on more occasions.
This study analyzes shifting and emerging trends in food and beverage packaging, focusing especially on new forms of packaging food and beverage marketers are using, and consumer attitudes and behaviors regarding food and beverage packaging. Here are five key trends shaping food and beverage packaging: