All Things Organic session says organic industry at critical crossroads
The organic opportunity has never been greater, but realizing that opportunity will not be easy. A group of organic thought leaders looked into the future of the organic industry and agreed that major challenges need to be overcome for organic to fulfill its potential and move significantly beyond its position of nearly 5% of the U.S. food supply.
"The next 3-5 years are going to be mission-critical for what happens in organic 15 years from now," says Melissa Hughes, general counsel of organic dairy cooperative Organic Valley, La Forge, Wis., and president of the Organic Trade Association (OTA) board of directors, Washington, D.C. "We have to figure out how to meet the needs of organic farmers now so they will be able to meet the needs of the future."