Meijer, Grand Rapids, Mich., launched the True Goodness by Meijer brand, which combines the Meijer Naturals and Meijer Organics products lines into one.
“We know it’s important to our customers to provide wholesome foods to their families, and the True Goodness brand is a simple and affordable solution to eating healthier,” says Peter Whitsett, executive vice president of merchandising and marketing. “This brand makes real food more approachable, and is part of our ongoing focus to provide health-and-wellness options for our customers.”