Unilever USA, Englewood Cliffs, N.Y., acquired the premium Italian gelato business, GROM.
The GROM acquisition will strengthen Unilever’s ice cream portfolio and help to further capitalize on the growth of the premium gelato market. GROM will be run as a stand-alone unit, with co-founders Federico Grom and Guido Martinetti continuing to manage the business from its headquarters in Turin, Italy.