Study: Technology, “foodie” behaviors make for savvy foodservice consumers
The next generation of American consumers is ethnically diverse, tech-savvy and on the move, according to Technomic's Special Topics Study.
“GEN Z: Decoding the Behaviors of the Next Generation,” produced by Chicago-based Technomic, finds that today’s Generation Z consumers are driven mainly by flavor, and that while their flavor preferences are still relatively simple, they are beginning to show some sophistication. As they mature, they are more influenced by their peers and by digital and traditional media.