Study shows the impact of product information on online retail sales
Quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales. But, often, data is inaccurate, inconsistent, incomplete and even outdated, leading to increased returns, serious brand erosion and lost sales—all of which have significant financial ramifications for both retailers and manufacturers.
To better gauge the impact of product information on online retail sales, Chicago-based Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content in making purchase decisions.