Various innovations in quick-service restaurant (QSR) market, including packaging and nutritious food products like low-fat milk and fruits on the menus will likely lead to the steady growth of the market during the forecast period, according to RnR Market Research, India.
Analysts forecast global QSR market to grow at CAGRs of 5.54% and 5.22%, in terms of revenue and volume, respectively, for the period of 2015-2019. The market size is calculated based off of retail sales generated by Asian food, burgers, chicken, chips, drinks, desserts, Mexican food, pizzas, sandwiches and other (seafood and other bakery items). The market size is also calculated from the sales from various service categories such as eat-in, take-out and mobile and street vendors. The increased demand for convenient or on-the-go products is the driving factor for the growth of this market. Asia-Pacific is predicted to be the fastest-growing market during the forecast period.