Blue Bell Ice Cream begins phase 3 of market re-entry
Blue Bell Ice Cream, Brenham, Texas, will begin Phase 3 of its 5-phase market re-entry plan on Dec. 14. Phase three includes the remaining majority of Texas and central and southern Alabama.
“We continue to fill stores in Phase 2, but we can now focus our attention on the addition of Phase 3 beginning Dec. 14,” says Ricky Dickson, vice president of sales and marketing. “This phase includes most of Alabama and Texas and it is our largest phase so far.”