Food safety, healthy eating, food waste and big flavors are on the menu for 2016, according to a 2016 trends report released by Oklahoma State University’s Robert M. Kerr Food & Agricultural Products Center (FAPC), Stillwater, Okla.
“Businesses need to pay attention to trends in order to find new growth opportunities and their target audiences,” says Andrea Graves, FAPC business planning and marketing specialist. “Understanding these trends help businesses stay ahead of upcoming change, whether it is regulatory or a new flavor profile. Also, in most cases, consumers drive the trends and are looking for products and companies that are meeting their needs and lifestyles.”