Mintel releases 6 trends set to impact global packaging markets in 2016
Chicago-based Mintel announced six key trends set to impact global packaging markets in 2016.
“There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience,” says David Luttenberger, global packaging director. “Digital print that creates ‘hyper’ personal experiences, clean label messaging that enhances brand transparency and builds purchasing confidence, eco-responsible packaging that empowers social consciousness, next-gen hybrids that offer functional and environmental benefits alongside great shelf presence, right-sized product packaging that meets consumer needs and shifting use occasions and apps that support ‘mobile-engaged’ packaging—these are the key themes we see resonating with consumers in 2016.”