Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015, according to Information Resources Inc. (IRI), Chicago. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers. IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,”analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
“At the beginning of each new year, we all reflect on our past a bit and vow to find ways to make improvements in the coming months,” says Susan Viamari, vice president of Thought Leadership, IRI. “IRI’s latest research does just that with the CPG industry. We are taking a hard look at the peaks and valleys of 2015 and using these learnings to make a new plan for the coming year. We’re offering up insights into several trends that will provide growth opportunities for 2016 and beyond, and are taking a deep dive into the three trends that we think will make a big impact.”