Colorado Premium Foods, Greeley, Colo., launched a new line of aged, perfectly-portioned steaks and beef tips, thanks in part to a marriage between the company’s Truly Simple brand partnered and the Certified Angus Beef brand.
“Consumers are asking for ease and simplicity in lean meats and the Truly Simple brand delivers,” says Kevin LaFleur, president of Colorado Premium Foods. “We start with top quality aged steaks cut to 1.5- inch thickness. With our simple instructions for cooking the perfect steak and recipes on the package, consumers can count on these products to give them exactly what they’ve been seeking in the meat case.”