Retail Solutions unveils shopper marketing optimization solution for brands
RSi's shopper marketing optimization solution will help CPG shopper marketers understand and monitor shopper marketing budget and its effectiveness.
Global retail analytics leader Retail Solutions Inc. (RSi), Mountain View, Calif., introduced the new shopper marketing optimization (SMO), a solution that helps consumer packaged goods (CPG) shopper marketing teams plan, execute and measure events in an end-to-end workflow solution. The SMO solution will be delivered in partnership with Retail Marketing International (rmi), the London-based provider of BASE software, the end-to-end technology platform powering shopper marketing activities worldwide.
"We believe this solution is being released at a critical moment for the industry," says David Harker, vice president and general manager, shopper marketing at RSi. "With an increasingly complex path to purchase, shopper marketing is the fastest growing investment choice in CPG, yet marketers are struggling to understand where lift really comes from and how to ensure they invest on the most relevant tactics. RSi's SMO solution provides the fact base and the platform to answer both questions and put marketers strongly in control."