Pew Research, Washington, D.C., projected that by the end of 2015, Millennials outnumbered Baby Boomers thanks to higher death rates in the Boomer population and high immigration rates in the Millennial population. That will make Millennials the nation’s largest living generation, which also means they’re one of the most important customer demographics for industries like food and beverage.
However, like every other generation, Millennials have their own set of preferences when it comes to what they purchase. Check out some of the key Millennial food and beverage preferences, and discover how you can attract the Millennial mind.