Meanwhile, North America and Europe are the largest market for microwavable foods.
Frozen microwavable foods represent the largest and fastest growing microwavable foods product segment, according to a study produced by Persistence Market Research, New York.
Microwavable food is a pre-packaged meal that requires very little preparations, and in time, has become an important part of modern diet. Busy life schedules coupled with increasing number of working women and ease of preparations are factors boosting the microwavable foods market.