This study shows that “wild” resonates with all consumers when considering health and taste benefits.
As large restaurant chains and packaged food companies scramble to meet the demands of today’s health conscious consumers, another food trend is emerging.
“Wild foods are about to crash onto the American stage, and a few indigenous ingredients, such as wild salmon, seaweed and wild blueberries are clear standouts,” said Chris Clegg, principal of Portland Marketing Analytics, a Portland, Maine-based marketing research firm, and specialist in measuring the impact of consumer insights and market trends.