Unilever’s new frozen treats inspired by nostalgic favorites
Unilever, Englewood Cliffs, N.J., rolled out 17 new frozen treats across five of its ice cream brands— Breyers, Good Humor, Klondike, MAGNUM Ice Cream and Popsicle.
"At Unilever, we're on a consistent journey to better understand the connection consumers have to ice cream," says Nick Soukas, director of ice cream. "We've discovered that nostalgia and memorable moments are two reasons consumers enjoy ice cream. With this in mind, we've reimagined favorite flavors and pairings that cultivate great memories—like birthday cake, s'mores and chocolate and peanut butter—to surprise and delight our ice cream fans."